FLORA GORGEOUS GARDENIA 100ml

Discover a world of joy and fantasy with Gucci Flora. The beautiful gardenia transforms into a new floral, delicately sweet Eau de Parfum and returns with a new campaign featuring enchanting flowers and animals.

A signature floral fragrance for free-spirited women bursting with positive energy.

The fragrance is based on gardenia, a flower always admired for its beauty and said to be used in elixirs and potions. This legend and the idea of its mystical power inspired the association of the white gardenia note with sunny jasmine.

This delightful potion of joy is presented with a cheerful pear blossom accord, and a touch of brown sugar adds a delicate sweetness to the aromatic trail. The striking and innovative elongated pink lacquered glass bottle with a gold cap makes it an object of great beauty.

A striking addition is the House's Flora pattern, reinterpreted with a design inspired by the vision of Alessandro Michele. The motif, an integral part of Gucci's identity, is a painting of colorful flowers created by artist Vittorio Accornero for Gucci in 1966.

The #FloraFantasy campaign, directed and photographed by artist Petra Collins and starring artist, actress, pioneer, and philanthropist Miley Cyrus, is a journey through a bubblegum-pink world, inspired by Japanese cartoons and brimming with cultural references. Pop, where everything is exaggerated.